Citizen Journalism and Shaping Environmental Activism: A Study on the Impact of Deforestation Narratives in Sindh
DOI:
https://doi.org/10.62843/jssr.v5i3.560Keywords:
Citizen Journalism, Deforestation, Sindh, Environmental Activism, Framing TheoryAbstract
This study discovers the role of citizen journalism in shaping deforestation narratives and promoting environmental activism in Sindh, Pakistan. While environmental journalism has obtained extensive scholarly attention, limited research reports how citizen journalists precisely frame deforestation and influence public engagement. Using Framing Theory as the analytical lens, this research uses qualitative content analysis of blogs, social media posts, and videos produced by citizen journalists. The findings specify that deforestation is framed as a complicated issue linked to governance failure, corruption, and ecological degradation. These narratives emphasize the urgency of policy reform and advocate for balanced forest management. Though the study depends on digital content, it demonstrates the potential of citizen journalism to raise awareness and mobilize collective action. The research contributes to academic discourse on the media–environment connection and highlights the grassroots power of digital environmental advocacy.
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