Unlocking Rural Potential: Rethinking Support Structure for Women Entrepreneurs in Pakistan’s Rural Context
DOI:
https://doi.org/10.62843/jssr.v5i3.614Keywords:
Women Entrepreneurship, Phenomenology, Gioia MethodologyAbstract
Women’s entrepreneurship may improve social inclusion, according to the research. Moreover, it might encourage economic growth, foster innovation and creativity, and lessen poverty in society. Women’s entrepreneurship has the potential to increase per capita income and help achieve sustainable development goals. In Pakatan, participation of women in entrepreneurship activities is notably low, but it is hampered by a number of issues. Purposive sampling technique is used in this study. Semi- structured interviews and phenomenology are used in this qualitative study to examine the experience the barriers of 15 women and determine their interest in becoming entrepreneurs in rural area of Pakistan. Gioia Methodology is used for coding and themes which show that cultural norms (early marriage, honor) and strong family opposition are the main non-academic barriers, while government and infrastructural deficiencies (lack of transport, policy awareness) hinder young women's educational and professional aspirations in rural Pakistani communities.
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