Impact of Technology Usage on the Educational Performance of Generation Z: A Quantitative Analysis

Authors

  • Rohail Pasha Lecturer, Department of Business Administration, National College of Business Administration & Economics (AlHamra University), Sub-Campus Multan, Punjab, Pakistan.
  • Dr. Farah Naz Assistant Professor, Department of Business Administration, National College of Business Administration & Economics (AlHamra University), Sub-Campus Multan, Punjab, Pakistan.
  • Daud Bilal Lecturer, Department of Business Administration, National College of Business Administration & Economics (AlHamra University), Sub-Campus Multan, Punjab, Pakistan.

DOI:

https://doi.org/10.62843/jssr.v6i2.797

Keywords:

Generation Z, Academic Performance, Digital Literacy, Technology Usage, Self-regulation, Higher Education Screen Time

Abstract

Generation Z, defined here as individuals born between 1997 and 2012, is the first cohort to have completed the whole of its formal education embedded within pervasive digital technology. This study investigates the relationship between technology usage patterns and academic performance among Generation Z university students, examining digital literacy and self-regulatory capacity as moderating variables. A structured six-section survey instrument employing a five-point Likert scale was administered to 412 undergraduate students across three public-sector universities in Punjab, Pakistan, and the resulting data were analyzed using hierarchical multiple regression and moderation analysis (SPSS 27; PROCESS macro, Model 1). Results indicate that daily screen time is significantly and negatively associated with grade point average when usage is predominantly recreational (β = -0.21, p < .01), whereas purposive academic technology use is positively associated with performance (β = 0.27, p < .001). Digital literacy significantly moderates this relationship (ΔR² = .04, p < .01), attenuating the negative effect of high-volume recreational usage on academic outcomes, while self-regulation emerges as the strongest individual predictor of performance variance (β = 0.34, p < .001). These findings suggest that technology usage is not, in itself, deterministic of academic outcomes; rather, the manner, intent, and self-regulatory capacity accompanying usage substantially condition its educational consequences. Implications for curriculum design, digital literacy interventions, and institutional policy are discussed.

Author Biography

  • Dr. Farah Naz, Assistant Professor, Department of Business Administration, National College of Business Administration & Economics (AlHamra University), Sub-Campus Multan, Punjab, Pakistan.

    Corresponding Author: FarahNaz@ncbaemultan.edu.pk

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Published

2026-04-30

How to Cite

Impact of Technology Usage on the Educational Performance of Generation Z: A Quantitative Analysis. (2026). Journal of Social Sciences Review, 6(2), 234-242. https://doi.org/10.62843/jssr.v6i2.797