Differential Effects of Performance versus Value-based Brand Betrayal on Hate and Unfavorable Consumer Behaviors. Journal of Social Sciences Review, [S. l.], v. 3, n. 2, p. 775–791, 2023. DOI: 10.54183/jssr.v3i2.236. Disponível em: https://jssr.com.pk/index.php/jssr/article/view/236. Acesso em: 4 nov. 2025.