A Conceptual Underpinnings on Appraising SWOT Analysis as the Conciliator Strategic Marketing Planning through Marketing Intelligence. Journal of Social Sciences Review, [S. l.], v. 3, n. 2, p. 523–531, 2023. DOI: 10.54183/jssr.v3i2.289. Disponível em: https://jssr.com.pk/index.php/jssr/article/view/289. Acesso em: 4 nov. 2025.