Determinants of Brand Equity (Consumer Base Brand Equity): A Verification Approach on Mobile Sector. Journal of Social Sciences Review, [S. l.], v. 3, n. 2, p. 951–962, 2023. DOI: 10.54183/jssr.v3i2.329. Disponível em: https://jssr.com.pk/index.php/jssr/article/view/329. Acesso em: 4 nov. 2025.