Heuristic Cues at Play: Shaping Attitude and Purchase Intention Towards Online Private Labels. Journal of Social Sciences Review, [S. l.], v. 5, n. 1, p. 509–525, 2025. DOI: 10.62843/jssr.v5i1.511. Disponível em: https://jssr.com.pk/index.php/jssr/article/view/511. Acesso em: 4 nov. 2025.