Exploring the Role of Brand Hate in Mediating the Impact of Deficit Value on Consumer Behaviors in the Apparel Industry. Journal of Social Sciences Review, [S. l.], v. 5, n. 3, p. 81–96, 2025. DOI: 10.62843/jssr.v5i3.564. Disponível em: https://jssr.com.pk/index.php/jssr/article/view/564. Acesso em: 31 dec. 2025.