Generative Artificial Intelligence in Marketing Capabilities and Customer Engagement: A Systematic Literature Review. Journal of Social Sciences Review, [S. l.], v. 5, n. 4, p. 211–224, 2025. DOI: 10.62843/jssr.v5i4.639. Disponível em: https://jssr.com.pk/index.php/jssr/article/view/639. Acesso em: 15 feb. 2026.