Trust as the Engine of Influence: A Source-Credibility and Parasocial-Interaction Study of Social Media Influencers, Consumer Trust, and Purchase Behaviour. Journal of Social Sciences Review, [S. l.], v. 6, n. 4, p. 17–34, 2026. DOI: 10.62843/jssr.v6i4.755. Disponível em: https://jssr.com.pk/index.php/jssr/article/view/755. Acesso em: 14 nov. 2026.