From Filters to Feelings: A Qualitative Exploration of Self-Image and Emotional Experience among Snapchat Users

Abstract

The qualitative study was conducted with purpose to explore self-image and emotional experiences among Snapchat users. Snapchat launched in 2011 as mobile application stands out as a social media platform which provides distinctive avenue for self-expression. Literature showed influence of Snapchat use on individual’s self-image, perception, psychological and emotional wellbeing and experience. In current research semi-structured interviews were conducted from 15 regular Snapchat Users (N=15). Ten women (n=10) and five men (n=05) between age 18 to 35 were informed and briefed about the purpose of conducting this study. Thematic analysis conducted. Majority of respondents reported that use of this app and applying filters has impact on their self-image while few reported no impact. Similarly participants explored significant emotional experiences by using this app. They reported effect of Snapchat filters use on their mood, confidence, self-esteem and emotional reactions. Subjects also talked about purpose to use this app like spending time, taking snaps with filters, location spy, making streaks with friends, social connections, snap points etc. Respondents explored that use of Snapchat filters raise the beauty standards and also leads to stress. Subjects mentioned about filtered and unfiltered images are different and posting such images can increase their concerns what other might be thinking about them. Participants reported that with time they may lose interest and its responsibility of user to use this app carefully.  This study will aim to contribute to the existing literature on exploring self-image and emotional experiences are affected by Snapchat, specifically in Pakistani culture and society.